The Advocate and Out Magazines Unite Forces in Innovative Flipbook Design
RuPaul and Jake Shears featured on the March/April 2024 covers of Out & The Advocate, the publications’ first-ever flip-book edition
Equalpride, the esteemed LGBTQ+ owned and operated entertainment company, made a groundbreaking announcement today regarding its flagship print brands, The Advocate and Out. In a move that redefines print journalism, the two iconic publications are joining hands to introduce a revolutionary flipbook format, merging their distinct content into a singular, indispensable resource for LGBTQ+ readers worldwide.
The transformative initiative, unveiled with the March/April 2024 issues featuring Out cover star RuPaul and The Advocate cover star Jake Shears, marks a pivotal moment in LGBTQ+ media history. Mark Berryhill, Chief Executive Officer of equalpride, emphasized the strategic importance of this collaboration, stating, “As we continue to innovate in the digital realm, it’s equally crucial to reimagine our presence in print. By consolidating The Advocate and Out into a single flipbook, we’re preserving their individual identities while maximizing their collective impact.”
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The newly introduced flipbook design presents readers with two exclusive covers, each offering a glimpse into the distinct editorial offerings of both publications. Readers can delve into the vibrant world of fashion, pop culture, and lifestyle journalism through Out, before seamlessly flipping to explore the insightful news, politics, and opinion pieces curated by The Advocate. This innovative approach not only enhances the reader experience but also expands the reach of both magazines.
Berryhill elaborated on the expansion of The Advocate’s distribution network, stating, “With this inventive strategy, we’re effectively doubling The Advocate’s print reach and extending its accessibility to thousands of additional subscribers. This complements our ongoing digital enhancements, including the recent launch of The Advocate Channel, our dedicated streaming platform. Our commitment to these venerable brands remains unwavering, and I’m confident that these bold steps in print and digital will ensure their relevance for decades to come.”
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Recognized with prestigious accolades such as the GLAAD Media Award for Outstanding Magazine Overall Coverage, The Advocate and Out uphold their legacy of excellence in LGBTQ+ journalism. The fusion of their unparalleled expertise promises to deliver a comprehensive resource for trailblazing journalism, entertainment, style, and beyond, catering to the diverse interests of the LGBTQ+ community.
In an era defined by innovation and inclusivity, the collaborative spirit exemplified by The Advocate and Out sets a new standard for print media, reaffirming their commitment to empowering LGBTQ+ voices and narratives. As equalpride continues to push boundaries and champion diversity, the flipbook format stands as a testament to the enduring legacy of these iconic publications.
For more information about The Advocate and Out flipbook, visit their respective websites at The Advocate and Out Magazine.
Source: equalpride
This article highlights the groundbreaking collaboration between The Advocate and Out magazines, showcasing their innovative flipbook format and its significance in LGBTQ+ media. It emphasizes the preservation of individual identities while maximizing collective impact, underscoring equalpride’s commitment to advancing LGBTQ+ representation in print journalism.
